In a manufacturing plant for example, raw material is manipulated into a finished product. That product has value and is sold at a profit, generating income. Now I know that many of you will be thinking that in your MLM home business, the company that you registered with takes care of the product manufacturing side of things. That’s not your responsibility. How much money are you going to be able to earn from selling your company’s products? Will that income lead to your financial freedom? Probably not, so the problem here is that the company’s products are not the finished product that you should be focusing on.
What about building a team? So you start a recruiting campaign and you enrol twenty five or thirty distributors who start using and selling the products. You make some extra money and you think that a team is the finished product. But then you want to earn more money, so you recruit more people, but some of the team members drop out and you find yourself recruiting their replacements. You keep working hard, but your team never gets bigger, because members quit as quickly as you can recruit more. This is known as the revolving door syndrome. The reason why members are quitting is because you don’t have a finished product, yet. There is one more stage to go.
If you teach your members how to market and promote, then they will be able to achieve their goals through building their own teams. If they are achieving their goals, they are likely to stick around for quite a long time. In any MLM home business, it is members that you have recruited and fully trained to be highly effective in marketing and promotion that will generate the greatest part of your income for you, making them your finished product.
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